Why Every AI Website Feels the Same
In August 2025, Adam Wathan the co-founder of Tailwind CSS posted a public apology that got about a million views.
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He said he was sorry for making every button bg-indigo-500 five years ago, because it led to every AI-generated UI on earth also being indigo.
He was joking. Kind of. But honestly, he wasn’t wrong. Because if you’ve spent any time looking at AI-generated websites lately, you know exactly what he means. Over the last year, I’ve spent a lot of time looking at websites generated by AI tools like Lovable, Bolt, and even design prompts shared by people using Figma AI features. And after a while, something starts feeling weird.
Everything begins to blur together. Same layout, Same hero sections, Same gradients.
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